Boutique graphic design and branding
Armin Design Studio builds bold identities, packaging and visual worlds for businesses that refuse to look interchangeable.
Selected work ↓Selected work / 2026
01 / 05Campaign 001 + 002
LAKI began as a speculative branding experiment for FILA: could the bold sporting energy of the 1990s move forward without becoming nostalgia? The idea later became Armin’s to develop as an independent streetwear label. LA nods to the original FI-LA study, while KI was chosen to represent strength, energy and spirit. Heritage in Motion turns that beginning into a statement about taking something remembered and making it move again.
Original publishing / children’s books
Tillie & Terry is an original Australian adventure series written, illustrated and designed by Armin Sabanovic—an independent body of work spanning children’s publishing, narrative illustration, character design and the creation of a continuing visual world.
An Australian world of little adventures
Tillie and Terry began with a simple idea: two young turtles stepping beyond the safety of home and discovering how enormous the world around them really is.
Their adventures unfold through wetlands, forests, rocky ridges, moonlit caves and hidden waterways inspired by the Australian landscape. Along the way they meet animals with homes, histories and problems of their own.
What begins as a small adventure gradually reveals a much larger world—one shaped by old trails, forgotten stories, changing seasons and characters whose lives continue beyond a single book.
The studio
Armin Sabanovic is a Melbourne-based graphic designer, illustrator and published children’s author with more than 15 years of creative experience. His work moves between brand identity, packaging, campaigns, illustration and visual storytelling—connected by a love of ideas with personality.
He founded Armin Design Studio around a simple belief: great creative work doesn’t need a big agency wrapped around it. Every project is developed directly with Armin, from the first rough idea through to the finished identity, campaign or experience. No layers of account management. No ideas getting lost between departments.
His approach combines strategic thinking with curiosity, experimentation and a strong instinct for storytelling. That might mean building a Japanese street-food identity, reimagining a cultural tradition through contemporary design, creating a campaign with a sense of humour, or developing an illustrated world from the first pencil sketch to a published book.
The aim is never simply to make something look good. It is to give an idea a voice, a character and a world it can belong to.
Positioning, naming direction, logos, typography, colour and practical brand guidelines.
02Packaging systems, launch visuals, campaign art direction and social design.
03Web direction, retail touchpoints and cohesive branded experiences.
A practical first step
We use the 45 minutes to understand your business, examine the brand you have now and decide what deserves attention first.
After the session: you receive a concise written review summarising what is working, the main problem, three practical priorities and my recommended direction.
If we continue into a larger design project, your A$195 session fee is credited in full toward the project.Enquire about a session ↗Have a business that deserves a sharper identity?
Tell me what you are building, what you need, your preferred timing and approximate budget. I’ll reply personally within two business days with the clearest next step.
Start a project ↗